Time to GoPure: My Review of GoPure Beauty Serum

gopure beauty serum review

Convinced you have to pay an arm and a leg for good skin care products? Seems like in the past few years since I’ve been paying more attention to what works for me and what doesn’t in the skin-beauty-hair department, I’ve found that the products I love most seem to cost the most. Turns out I just hadn’t been introduced to the right brands. Enter GoPure Beauty, a made-in-the-USA line of skin care products. GoPure’s mission? “To improve the lives of women by developing effective and safe beauty products and delivering them for the lowest price possible.”

Note: Shopping through the links in this post may result in my earning a small commission at no cost to you. As always, all opinions expressed here are 100% my own. I only share products and brands that I love and think you will, too.

GoPure Beauty sent me a complimentary set of three serums to try in exchange for my honest review. I’ve been using the serums for nearly two weeks now, and today I’m sharing my thoughts and experience. And it’s your lucky day: I also made a video tutorial showing how I use these serums! I hope you find it helpful! ….And maybe even a little funny – you know if you’ve been around here for a while that I’m a total novice at making videos. You’re laughing with me though, right?

goPure Beauty Serum Review & Mini Tutorial

My Thoughts


I made this video nearly a week ago and since then I am even more happy with my results using these serums. As I said in the video, each morning when I wake up after having applied the Retinol serum, my face feels so soft and smooth — noticeably so. I use the Vitamin C and Hyaluronic Acid serums both in the morning each day and I feel like they’ve given me a bit of natural glow. INow that I’m nearing the end of the second week of use, that softness is lasting throughout the say, not just into the morning. I am still not using any moisturizer or eye gel or anything but the serums (and a little sunscreen before I go outside), and my face still feels hydrated. I do think some of the crow’s feet around my eyes are a little reduced in appearance, and I also think that my skin feels more firm and — not sure what word to use here — maybe plumped? Before using these serums my skin felt a little thinner and maybe even looser than it does now. For the past week I have been bare-faced, wearing no powder or bronzer or any makeup other than mascara and a touch of eyeliner and my skin looks smooth, dewy, and fresh — definitely improved over the two weeks. I am impressed!

No-Makeup Photo – Week 2 Results

Here’s a close-up of my face after about 2 weeks of using the goPure Serums. See what I mean about the “fresh,” dewy look I’m getting? I was worried my skin would get too dry from not using any moisturizer during my trial with the serums, but if anything it’s as hydrated as ever.

gopure beauty close-up


I have experienced no additional blemishes or reactions or anything like that. I always worry whenever I use new beauty products because my eyelids are very sensitive (that’s why I used Vaseline on them in the video before applying the serums). However, for the past few days I have skipped the Vaseline application, and I have had zero problems with these serums and my eyelids. This is a relief because over the past few years most of the products I use on my face seem to irritate my eyelids when I accidentally get something on them or when I sweat and products melt onto them. No problems with these serums doing that, and I’ve worked out wearing them during 4 or 5 major sweat sessions so far. Makes sense, though: goPure products contain NONE of the following: parabens, artificial fragrances, propylene glycol, hydroquinone, formaldehyde, sls, or dyes.


Can we talk about price? I received these serums for free from goPure to try, but I am placing an order for some moisturizer, cleanser, and maybe some eye gel because I am so thrilled with the serums and impressed with the price point.Β  The serums sell for just $16 each, or you can buy the serum trio kit that I used here, which contains 1 bottle each of Retinol Serum, Vitamin C Serum, and Hyaluronic Acid Serum, for $39.99! I can’t wait to try a few more goPure products to see if they’re as awesome as these serums.

And hey, friends, you can get 10% off of your order when you use any of the goPure links from this blog post! If you’re not sure what you need, take their skin quiz to see what products would be best for your skin.

Verdict: I loved these! These serums seem to do what they claim to do, they don’t give me any problems, and the price fits my budget.

gopure beauty serum flatlay

I’m so glad that I found this brand — they’ve made me question my belief that “really good” skincare products have to be pricey.Β Have any of you tried goPure’s products? If so, I’d love to year your thoughts about them. I’m especially curious about their other products since I’m going to be buying some soon.

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gopure beauty serum review


  1. Hi. I just received my order and I wanted to know if I am doing the right way. 1- wash face with cleanser. 2-use toner. 3-vit c serum in the day. At night I use 1-3 and the retinol serum. Is this the correct way. Thank you in advance. From Donna

    • Hi, Donna. That’s how I do daytime (cleanser, toner, vit c serum), and now I’ve also added the hyaluronic acid serum and then vitamin c moisturizer after those steps. At night it’s cleanser, toner, then just the retinol serum (not the vitamin c serum). I’ve also since added the retinol moisturizing cream after the retinol serum. My skin gets drier in the winter, so the extra moisturizers are really nice. Have a great day! ~Jenny

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