Brand New Custom Hair Products Designed JUST for You! + GIVEAWAY

formulate launch giveaway


So excited to be sharing something really special with you today! I’m partnering with a brand new company — I’m talking so new they are launching TODAY — that’s different from anything else out there. Formulate is not just a company, but a concept that’s revolutionizing hair care by engineering customized formulas for individuals based on their own unique hair issues. Formulate has reached out to me with a special offer for my followers who would like to be among the first to try these brand-new products right along with me. There’s a giveaway (yeah! see below to enter!). And/Or, if you’re intrigued, be one of the FIRST TEN PEOPLE to contact me via email or Instagram direct message to receive an invitation for early access to this new product. Within the next few weeks they are rolling it out only to people with codes (and giveaway winners!), so let me know asap if you’re interested! I’m all signed up and I can’t wait to try my blend. I chose the Tidal scent — sounds amazing!



To celebrate this launch, I am thrilled to be hosting a GIVEAWAY!! One of my followers will receive an invite code to Formulate plus one free shipment of your own customized shampoo & conditioner (450ml)!! To enter, go to Formulate and click the “ENTER MY GIVEAWAY” link at the top of the page. It’s that simple! But hurry, the giveaway closes 2 weeks from today (on July 24, 2018). Good luck, friends!


Here’s a video with more info about the company, concept, and products:


Unique Custom Formulas for YOUR Hair

I can’t tell you how many times I’ve stood in the shampoo and conditioner aisle at the store reading bottle after bottle and still not being able to decide what I need. With Formulate, the idea is to send them all of the information about your hair by completing a questionnaire and then they design your unique formula. And get this, you even get to choose your scent! Yassssss! I also love that Formulate guarantees results: if you don’t like how it’s working for you, you can request a refund.

customized hair products



If you’re like me, you want to know about ingredients. Formulate says this: ”

We have a LONG list of ingredients, and each order will include the full specific list for both the shampoo and conditioner, but those bottles will NEVER include sulfate. parabens, or ingredients tested on animals. We’re also more than happy to address any other allergens a customer might have, all they need to is email us so!” and this “Fragrances in personal care products are sometimes the main culprit for allergic and irritation responses. For this reason we have 2 natural aromatic oils that users can choose from for their formulas. If you know you have an issue with fragrance we recommend choosing Burgeon or Freshly Squeezed when ordering.”


Cost Info

Formulate is very generously sending me a complimentary custom shampoo and conditioner set to demo, so I will of course post a full review once I receive it and have been using it for a little while. Regarding cost to purchase, this info is directly from Formulate:

Costs: Our initial package offering for all early invite code users is a 3 shipment supply for $130, shipping included. Each Shipment has a 450ml bottle of their custom Shampoo & Conditioner. Dependent on length of hair and weekly use each single shipment will last for between 6 & 9 weeks. If you’re a 6 week person the package ends up being a 4.5 month supply overall, if you’re a 9 week person it’s a little under a 7 month supply!


At $130 that’s a little over $43.00 per shipment. Certainly not in the bargain brand range but: it’s customized for each person, and it’s still under the cost of most in-salon purchased brands!

Guarantee: We are engineering and formulating each customized shampoo and conditioner so that they are the BEST product for each individual. If that’s not the case for a user – we want to make it right.


I’m In: Who’s With Me?

It’s so exciting to be trying brand new products, but the whole concept of Formulate is what excites me most. I have found some products over the years that I think work pretty well for my hair (specifically, Monat!), but I’m eagerly anticipating the prospect of a product designed SPECIFICALLY for me. Can’t wait!


Be sure to enter my giveaway, and you can always message me if you’d like an invitation code to the upcoming product launch!

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formulate giveaway

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